How Are Your Window Displays?

Monday, November 1, 2010

I read a blog post today about clever window displays in retail stores. They showed a picture of a window display that was a washing machine and a shoe at the same time - something that would make passers by take notice.

Memorable and interesting window displays can attract more customers and make a difference in the amount of business a store receives - yet they don’t necessarily require a lot of time or money. With a little creativity, a retail store can cut it's advertising costs while increasing revenue.

One thing to keep in mind is that more is not necessarily better. An uncluttered design can many times present a professional look. Do the opposite of what people expect, but don't forget to display your items in a desirable way. Think about the benefits that your products give to customers, and try to incorporate those into your visual display. If you're trying to get ideas, look at other window displays to see what does and doesn't catch your attention.

ShopDisplays.net has lots of pictures of wild and crazy window displays to help you get creative. They even have ideas for wall displays of store interiors, not just window displays - like if you have a restaurant, etc..

More on opening a retail clothing store.


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